This Water

While I'm talking about Innocent, I should mention that they have recently rebranded their Juicy Water products as This Water. The name doesn't exactly role of the tongue and isn't as compelling as Juicy Water. However, the strategy is sound as it separates the juice drinks from the smoothies. Innocent Smoothies can now focus on its smoothies, and This Water can focus on waters. Simple.


This blog is supported by Scamper - The pioneers in Sustainable Brand Strategy