The Purity Project

Having pioneered organic and mineral hairdressing over 20 years ago, Daniel Field is now on a new mission to eradicate harmful toxins from personal care products. Despite claims made by many leading brands and even many of the natural and organic brands now on the market, personal care products contain a wide range of chemicals that are potentially damaging to human health. Inspired by the highly successful Skin Deep campaign in the US, Daniel Field has launched the UK's first cosmetics brand, entirely free from toxins and allergens. The Purity Project recently launched its range of face care products, available online at www.purity-project.com and other ranges are set to follow.
This blog is supported by the ethical brand consultancy, Scamper Brand Strategy.