Diesel Global Warming Ready

Diesel have launched a new ad campaign called Global Warming Ready, depicting fashion models in a world where the major effects of global warming have begun to take place.


It's claimed that the aim is to raise awareness of global warming, but it seems like a highly superficial campaign. The images appear to glamourise rather than warn against global warming, and there appears to be little or no substance to the campaign. I couldn't find any information about the campaign on Diesel's website other than in the press section where they are trying to gain publicity, and despite their claims that they want to encourage people to fight global warming, there is no mention of what they are doing as a company.


This might well be a good talking point, but its more likely to generate cynicism towards their brand in the wider scheme of things. Their intentions might well be good, but to many this campaign will look as though its making fun of global warming. This campaign is either very brave or very foolish.

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