Tuesday 16 October 2007

Sustainable Tourism in the UK

Last weekend we visited Cornwall. On arrival, we were amazed that in mid-october the weather was just like summer (in fact better than most of this summer). We stayed at a campsite called Hendra Holiday Park just outside of Newquay. We we're delighted to find such a high quality campsite in England. It had excellent facilities of a similar standard to many continental campsites, which was a pleasant change from the usual farmers field. To make things even better, the site demonstrated an impressive commitment to environmental protection. They had recycling points throughout the park, a low energy 'carbon neutral' swimming centre and a free charging point for electric cars.


Creating a holiday experience of such a high standard compared to most UK campsites is probably the best environmental strategy of all as it encourages more people to holiday in the UK and to enjoy camping (very low impact tourism) without having to rough it too much.

The park seemed busy even at this time of year, and stands as a good example of how the UK tourism industry can build successful, sustainable brands and encourage us to holiday in Britain.

This blog is supported by Scamper - The pioneers in Sustainable Brand Strategy

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