Yesterday we visited the Whole Foods Market in Kensington, and were delighted to find such an excellent example of a sustainable brand experience.
If you've never visited the Whole Foods Market then we'd recommend it. As soon as you enter the store you are faced with a beautifully presented array of local food, organic food, natural food, traditional food and health foods, as well as other ethical and eco-friendly products such as cosmetics. The whole shopping experience creates an impression that the goods are selected and supplied with great care and are all of the highest quality.
This isn't a typical health food shop or deli, but a full scale supermarket combining the best of modern supermarkets with the quality and experience that you might hope to find in traditional markets and local stores. Its certainly not the place where everyone can do their weekly shop, but it has tapped into a clearly thriving market for affluent city dwellers wanting something healthy and natural in their busy lives, and for whom such fine foods and ingredients complement their fashionable lifestyles.
This blog is supported by Scamper - The pioneers in Sustainable Brand Strategy
If you've never visited the Whole Foods Market then we'd recommend it. As soon as you enter the store you are faced with a beautifully presented array of local food, organic food, natural food, traditional food and health foods, as well as other ethical and eco-friendly products such as cosmetics. The whole shopping experience creates an impression that the goods are selected and supplied with great care and are all of the highest quality.
This isn't a typical health food shop or deli, but a full scale supermarket combining the best of modern supermarkets with the quality and experience that you might hope to find in traditional markets and local stores. Its certainly not the place where everyone can do their weekly shop, but it has tapped into a clearly thriving market for affluent city dwellers wanting something healthy and natural in their busy lives, and for whom such fine foods and ingredients complement their fashionable lifestyles.
This blog is supported by Scamper - The pioneers in Sustainable Brand Strategy
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