Featuring a family of Stonies with the slogan 'Yoghurt on a Mission' the brand is a clever attempt to stand apart from more conventional brands like Rachel's Organic and Yeo Valley, appearing to borrow a certain amount of inspiration from popular ethical brands like Innocent Drinks.
Unfortunately, the concept of the stony characters doesn't communicate its message as clearly as it could and is in some cases a little bit freaky. However, its early days and with some careful development we hope Stony can become a successful brand and help to grow the market for organic food.
This blog is supported by Scamper - The pioneers in Sustainable Brand Strategy
1 comment:
I looked at the stony website for three seconds... he is ugly... maybe they tried to position a responsive chord with the grey alien trend, because that's what stony looks like... but they only thing the greys like is strawberry ice cream... and human emotions... they create artificial situations with genetical manipulation so humans will generate considerable emotions so they can feed on them... greys use "love" as a food source... feed on us... without killing us... just stress our endocrine system to the limit... is that the message stony is trying to convey? interesting branding method.
Post a Comment