Renault Eco 2 good to be true?

Amid rising concerns about climate change, car manufacturers are starting to jump on the green bandwagon and promote their environmental credentials.

Notably Renault recently launched its Eco 2 brand, which is applied to its more efficient cars and means that they:

• Have CO2 emissions of less than 140g/km

• Are produced in an ISO14001 certified factory

• Are 95% recyclable

Its true that Renault have made some significant improvements in recent years, but schemes like Eco 2 are misleading and confusing. After all, how much is 140g/km CO2, and why does the claim of 95% recyclable include incineration as a form of recycling?

Its good that manufacturers like Renault are taking notice of public concerns about climate change, but there is a major risk that if manufacturers like Renault continue trying to portray fairly ordinary cars as environmentally friendly, they will in the long term simply fuel skepticism towards 'green' brands and towards their company's own green credentials.

This blog is supported by Scamper - The pioneers in Sustainable Brand Strategy