Clever Business Names

Your brand name is the front line of your brand identity and can be a powerful tool to capture the attention of your audience, communicate the essence of your brand and to forge a place in their memories. Clever names using a play on words can be some of the most memorable and encourage word-of-mouth publicity. For example:
Abra-Kebabra - kebab shop
Make My Stay - holiday accommodation booking website
Citizen Canine - dog kennel
Recharged Batteries - eggs from re-homed battery hens

However, there are two key things to remember if you're thinking about using a name with a play on words:

1. Is it appropriate for your brand? A light-hearted brand may work well with a clever or humourous name, but if your brand is of a very serious nature, you should be careful that it is not trivialised by such a strategy.
2. Is it a good name? Just because the name is clever, it doesn't necessarily make a good name for the business. For example, 'Curl Up n Dye' might be a funny name for a hair salon in a movie, but isn't necessarily a good name for a real hair salon.

This blog is supported by Scamper Brand Strategy - building sustainable brands.