Friday 8 February 2008

Talk to the hands cos the face ain't listening

As I keep saying, far too many ethical businesses are presenting themselves like clones. When everyone is saying the same things, no one gets the credit for saying it.

On this note, there are two things that I seem to see everyday, but can never remember where I saw them.

Firstly, the hands of sustainability. Sometimes holding the earth, and sometimes a leaf. It doesn't really matter which the effect is the same.
And then there is this slogan:

'[things] that don't cost the earth'

Apparently nothing costs the earth these days. I'm sure it seemed really clever when they first came up with it, but the novelty has worn off.

Please, please never use these devices again. Ever.

Nope, I'm not listening. I've heard it all before. Talk to the hands!

This blog is supported by the ethical brand consultancy, Scamper Brand Strategy.

No comments: