Today we visited a local farm shop to buy some free range eggs. We found the shop up a track on the edge of town and could see the hens roaming alongside. However, despite appearing open, there were no staff. Inside we found a small note next to a basket of money, stating that if you visit out of hours, please write down what you have bought and leave the money in the basket. Astonished by their open approach and not only paid for own eggs, but even left a small tip. It clearly wouldn’t work in the centre of most towns or cities, but the underlying message is an important one. If you want to build a relationship with your customers based on trust, then one of the most powerful things you could do is to show that you trust them.
Many businesses forget that it takes two to build a relationship.
This blog is supported by the ethical brand experts, Scamper Brand Strategy.
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