Five Fingers certainly won't appeal to everyone with their somewhat bizarre appearance, but the brands focus on connecting people with nature and setting them free will be highly compelling to some people and has the makings of a very strong brand.
At present the visual communication focuses too much on promoting Vibram, rather than Five Fingers, and the Five Finger logo actually looks like it reads 'Live Lingerie' from a distance (really, it does), but overall its a powerful idea executed well.
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6 comments:
I was at first curious about Vibram 5 Finger shoes and contacted Vibram headquarters with further questions. Instead I received trite, manufactured, generic, dispassionate responses from their customer service department - GEORGIA SHAW (this woman has absolutely no idea what customer service is). For a small company trying to break into a very large industry, they certainly think small when hiring such incompetent staff. If they are that bad at customer service how can I trust their shoes on my feet?
To consider Vibram as a "small company" is really quite humorous. Vibram is 70 years old and produces 35 million soles per year. I would re-think the comment.
http://www.vibram.com/index.php/eng/VIBRAM/Chi-siamo/Facts-Figures
Tony, though I appreciate your insight as to what a small company is, this comment "small company" is exactly how Georgia Shaw, Vibram's customer service representative, referred to their company. So perhaps you should "rethink" your statement.
Tony, though I appreciate your insight as to what a small company is, this comment "small company" is exactly how Georgia Shaw, Vibram's customer service representative, referred to their company. So perhaps you should "rethink" your statement.
Tony, though I appreciate your insight as to what a small company is, this comment "small company" is exactly how Georgia Shaw, Vibram's customer service representative, referred to their company. So perhaps you should "rethink" your statement.
When I first choose running on vibram five fingers shoes I feel I will not regret it and yes. I'm not, it is a very good shoes I ever had. It is so comfortable and flexible.
zbsports
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